AN Altrincham man whose company cold called ‘vulnerable’ customers, offered misleading financial advice and went into liquidation owning more than £100k, has been disqualified from acting as a company director.

35-year-old Kevin Rogers-Davison, whose Companies House address is registered as Turnbull Road, West Timperley, was a ‘de-facto’ director of Delete (UK) Ltd.

Delete cold called customers and, in return for a fee, offered to ‘wipe out’ their credit card debts if it was discovered that the initial credit agreements had not been implemented correctly.

The company promised that fees would be refunded if the original credit agreement was deemed to be correct.

But the company failed to provide adequate refunds for unsatisfied customers, failed to assist with additional contact with the credit companies and failed to ensure that the whole claim process took less than 60 days – as promised in its sale literature.

It also failed to provide clear documentation to customers to make them aware which company they were dealing with, which prevented many customers from applying correctly for a refund.

As a result, members of the public paid Delete UK Ltd for a service which many of them did not understand.

Sue McLeod, a chief investigator with the Insolvency Service said: “This is a case in which the director’s actions caused considerable losses and hardship for vulnerable members of the public.”

In December 2010, the Ministry of Justice suspended Delete’s licence to trade in the claims management industry as a result of its misleading trading practices, and it was placed in voluntary liquidation.

Customers of the company have claimed in the liquidation for a total of £28,847 and the Insolvency Service is aware of a further £73,488 outstanding to dissatisfied customers who took the decision not to claim in the liquidation.

An investigation by the Insolvency Service discovered that Kevin Rogers-Davison had acted in the management of Delete UK Ltd while not appointed as a director.

He has given an undertaking to the Secretary of State for Business, Innovation and Skills, not to be a director of a company, or be involved in the management of a company in any way for the next six years.