METROLINK is going back to school with a creative competition aimed at educating pupils across Greater Manchester about the consequences of anti-social behaviour and fare evasion.
Transport chiefs have teamed up with digital engagement agency ucreate to invite 200 schools in areas along the tram network most affected by anti-social behaviour to take part.
With the help of an innovative online toolkit, pupils aged between nine and 14 years old (years five to nine) are being asked create a 60-second television or radio advert to address anti-social behaviour and/or fare evasion. The aim is to prevent future incidents through engagement and education.
Three shortlisted entries will be shown on the big screen at HOME, Manchester’s international centre for contemporary visual art, theatre and film, following which the winner will be announced.
The winning entry will feature on TfGM’s social media channels, including YouTube and Facebook.
Metrolink director, Peter Cushing, said: “While many incidents of anti-social behaviour are low-level, with those that make the headlines extremely rare, each one has the potential to impact our staff and passengers."
The closing date is October 21.
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